Green Pin® emphasizes its central position in the rigging industry.
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Time：
2025-05-12
Royal Van Beest Group recently announced that its premium brand, Green Pin… ® In the future, we will establish an even stronger market position. Green Pin ® Its birthplace is Sliedrecht, located in the heart of the Dutch maritime industry, and today the brand has assumed a prominent role on the global stage. Green Pin ® Combining the very best of the Royal Van Beest Group, every product under this premium brand carries the same DNA—the distinctive qualities originally embodied by the shackle introduced in 1922 by founder Dirk van Beest, which was later named Green Pin. ® . Today, the Royal Van Beest Group considers Green Pin ® It deserves a place on the “big stage,” and is therefore adorned with the striking slogan “The Core of the Rigging Industry,” heralding a promising future.
Royal Van Beest’s Marketing Manager, Inge Noorlander, shared her perspective: “Perhaps our Green Pin…” ® We’ve been modest for far too long—yet the industry has consistently regarded us as a top-tier brand. SpaceX has chosen our products for its testing programs, and Green Pin was also used in the lifting operations at the UK’s largest nuclear power plant. ® Products. These are all excellent examples. We remain humble, yet we are fully aware that Green Pin… ® The critical role our products play in key manufacturing processes. Our products are frequently employed in exceptionally large and complex lifting operations, and throughout their use, we consistently uphold the Green Pin standard. ® “With the highest standards, we will never take any risks when it comes to the safety of people and property.”
Inge Noorlander added, “Our products play a critical role in the core processes of professional lifting, rigging, towing, and mooring operations. In the rigging of large‑scale components, we assume a small yet indispensable part. In many operational scenarios, we serve as an essential component throughout the entire lifting and hoisting process. For such projects, there is simply no room for compromise—you must choose only the very best products on the market. We remain humble and continuously strive for improvement, and now is the time to firmly establish our position within the industry. This effort is not just about Green Pin.” ® In my view, the brand is also about serving the entire industry. After all, what we truly prioritize is safety and reliability. This mindset has strengthened our brand image and enabled us to confidently and boldly embrace our new tagline: Green Pin. ® , the core of the rigging industry.
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